Sunday, 15 January 2012

7 Steps To A Successful Mobile Consulting Business

If you are a mobile marketing consultant, you can grow your business to unimaginable levels. You don't need big capital connections or tremendous charisma to do this. Here are 7 steps that can accelerate your success.

Step 1. Continuously develop and grow your list

Searching for great clients can take time, but the satisfaction that comes from a low-maintenance, big paying client base is fantastic. In this era of strict anti spamming laws, nothing is as important as your customer list. In fact, this should be a process that never ends.

Step 2. Have a mobile website

Having a mobile website helps you showcase your skills and expertise. A well-optimized website will also bring your targeted traffic and potential clients. You can use your website to test performance of different mobile devices that will help you when advising clients.

Step 3. Sharpen your communication skills

Communication is crucial to your success as a consultant. You must express yourself in the right way and use the right words. The best way to improve your skills is by reading other great works and practicing.

Step 4. Master marketing skills

No business can survive in the long run without superior marketing skills. You need to strive to understand human nature. What makes people buy? How do they arrive at buying decisions? What is buyer remorse? How do the various marketing mediums affect sales? Is direct response marketing better than general marketing?

Step 5. Fall in love with your clients

The Merriam Webstar dictionary defines a client as: one that is under the protection of another. That means you don't sell more than necessary you do not under provide a solution; you put your clients first and not money. You are like a parent to your clients. And it is difficult to think of a parent who would take a meal and leave his children to sleep hungry or one who would take off and leave his children behind when an enemy attacks.

When you fall in love with your clients you will always be thinking of how to bring more value to them. You will be figuring out how the new technological changes will affect your client's businesses. You will be asking them if they need any help; they will certainly love you for that and will pay you handsomely.

Step 6. Communicate with your clients

You should communicate with your clients a minimum of once a month. Weekly or twice week is even better. The more the communication the stronger the bonding. So what do you tell them? Well, tell them about the latest development in the mobile industry; show them how SMS campaigns can bring immense benefit to their lives. Educate them continuously without tiring.

Sometimes it may feel scaring to be writing emails, text messages without any feedback. You have no idea if people actually read your correspondence and if they do what value they are getting. You need to realize that people are lazy and may not take time to comment on you emails.

Step 7. Offer free trial

Let your clients test your skills before asking for a sale. It is possible to do this for some services. And where this is unlikely give a guarantee.

Mary Wilhite is a Mobile Marketing Specialist, also known as the Mobile Marketing Queen. Teaching small businesses, entrepreneurs, and internet marketers how to attract better customers with mobile marketing devices. Get more of her mobile marketing tips, tricks, and strategies today. Just click here http://marywilhiteblog.com/


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