Most people who search using a mobile phone are motivated searchers. They want information quickly and are ready to make a purchase or get information. They are usually not ready to wait until they get to a computer with a connection and that's why they are using the phone.
The implication of this is that for any marketer who makes his mobile site visible by optimizing it, he is sure to make a sale or provide important information when required.
Here are 5 important things you need to do to optimize your website...
1. Make your website user-friendly.Your mobile website structure needs to be friendly to the crawlers and mobile devices. That means your website needs to be friendly to certain smart phones that your are targeting. It would be beneficial to know the type of devices your ideal customers have. If a majority have blackberries, then it makes sense to have a website that is easily seen and ranks high for blackberry searches.
2. Select keywords carefully.Keywords are what your website is all about. If you provide mobile website designing, you want someone searching to find you at the top of search results. Start by knowing how people search. What words do they type on search engines? What is the global and local search of those words? What is the competition of those keywords? Spend time researching on keywords or get a SEO expert to help you.
3. Have relevant content.When you type 'mobile marketing' on Google, the search engines crawlers will review all the websites with that word and decide which are the most relevant and bring the search results to you. Relevance comes from the content on your website. And if you get the keywords right, then your content needs to be around those keywords. Have the keyword on your headline when writing articles and let it appear two or three times on your article body. If you use it too much, word density will be detected and the crawlers will ignore your website.
4. Have links in other websites that point to yours.Get links from other highly relevant sites, directories and sites that command authority. These are sites that are highly ranked say Alexa ranking of below 5000. You may post comments and deposit your website link if allowed. You can write articles and leave your link there. You can answer questions or anything than allows to leave your website link.
5. Submit the website to directories.These are areas where different resources are gathered where there are enormous collections of links to various sites arranged mostly alphabetically. Examples are Google, Yahoo DMOZ.
You submit your site to directories: to get your website indexed; to improvement in search engine rankings; to help in targeting specific keywords which improves website visibility.
6. Monitor. Other websites will be competing for top positions with your keyword. Remember if it is a keyword with no competition it means nobody is searching it and that means you are not in business. What is needed is for you to monitor your progress. One day you will rank first the next day you may be second or third. You should be working tirelessly to rank high; always tweaking your content and making it relevant to the search engines.
Mary Wilhite is a Mobile Marketing Specialist, also known as the Mobile Marketing Queen. Teaching small businesses, entrepreneurs, and internet marketers how to attract better customers with mobile marketing devices. Get more of her mobile marketing tips, tricks, and strategies today. Just click here http://marywilhiteblog.com/