Here Are Some Great Methods to Promote Your Online Income Website

Have you ever considered the best ways to promote your internet business website? This is something that many newbie online marketers ask, and quite honestly it can be a tricky process if you are not aware of how to generate targeted traffic. You can have a great looking and well functioning site offering a variety of products or services, but if you are not getting and traffic to your site it is not much different than having a swimming pool with no water in it. As is the case in most aspects of life there are ways to generate traffic, and getting to know the correct procedures will make life easier for you, because the more traffic you have the more sales you will generate and this will put more money in your pocket. Here are some of the best ways to promote your site to gain the most benefits.

Article Writing and Submission

Writing quality and informative articles is the number one pointer to help you generate traffic to your website. Only when your articles are educational and informative will you have more prospects and visitors. Submitting these articles to article directories will also help get you and your articles known help to get people learning more about your online business. Because top article directories such as EzineArticles and Buzzle allow publishers to post articles on their websites, it is essential that your articles are of the best quality and that they are informative and helpful to people who want solutions to their problems.

Blogging

One of other best methods of promoting your website is blogging. Since blogs are mostly an open source based website, search engines crawl them a lot and because of this blogs can pull in traffic more quickly than a static website. You can have a blog where you discuss the latest developments in the industry about your products and the more people who know about your blog the more they will be coming to your site. You can even get email addresses from your prospects provided you have an opt-in box on your website where they have the option of leaving their name and email address.

Bookmarking

Yet another way to get your website promoted is by bookmarking. There are numerous bookmarking sites on the internet today that will allow you to describe your online business website and allow people to learn more about your products. Proper usage of these bookmarking sites can pull in traffic super quick. Although bookmarking is important it can take up a lot of time, so it is worth thinking about buying a software program that can automate the whole process for you.

Visiting Forums

There are forums for every niche available online today. These forums are places where like-minded people visit to discuss various issues on a particular niche. What you should be doing is visiting these forums and either posting answers to other peoples question or asking question regarding subjects that are relevant to the forum. When you answer a question you just need to leave a back-link to your site to let people know you are an authority on the subject.

Posting Ads

Another very cool method of letting people know about your website is by posting ads. You could design an advertisement that best describes your website or products and post them on a number of classified ad websites on the internet.

These five pointers are some of the best ways to promote your online business website.

For more help with your legitimate online businesses Michelle Jayes invites you to visit her online income opportunities website and get some great FREE internet marketing e-books

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5 Ways to Position Yourself As a Mobile Marketing Expert

We live in an era where everyone claims to be expert. It is no doubt that for you to be seen an expert in the eyes of customers you need to do things differently. When the market regards you as a real expert, your income explodes; you command higher fees. You gain the trust of clients and your confidence level rises. So how do you achieve this?

1. Write articles.

This is an old tactic and may not sound fancy. However, it still works as many people are going online today to seek information. A well researched, well written, entertaining and informative article will increase your authority and pre-sell a potential client. You can write article on your blog or be a guest writer in other sites.

Writing articles also improves your communication skills that no expert can do without. The more you write the better you become at composing your thoughts and putting them down in coherent manner.

2. Get media coverage.

Nothing increases your profile like positive media coverage. Consider granting a radio or TV interview. You get to ride on the credibility of the media house and become trusted source in your filed. Some Radio stations are desperate to get people to interview. And if you have a compelling story to tell, you are sure to get an interview.

3. Hold a teleseminar.

A teleseminar is normally an hour-long online presentation. Here you get to teach breakthrough strategies in your field and give the listeners proved ways of getting ahead of the crown. You can do it alone or with other trusted speakers.

A teleseminar is also an important tool for lead generation. Every person who signs up is ideally a potential client. Subsequent communication will help you establish yourself as an expert and sway the person into becoming a client.

4. Display testimonials and certifications.

Testimonial are great when collected properly and presented in a manner that looks like they have not been harvested for sales purposes. Testimonials answer the question normally in the reader's mind about ' who else is doing this'. Human beings are keen on going where the crowd is. Even if you are superior to your competitors, people only go to the popular consultants.

Professional qualifications and associations will definitely add on your credibility as an expert. Consider displaying logos of associations that you belong to. You may also do this in your 'about page'.

5. Write a book.

Some people get scared with the idea of writing a book. However, it does not have to be a 500-page book. Start with writing 500 words a day and in 10 days you have a 5000-word report. Then if you write 10 reports, you will have a 10-chapter book. The question is what do you write about. And the answer is: write about what you know and what people will want to listen to. And everybody on earth knows something worth writing about.

A book gives you immense respect and authority and can generate traffic to your website greatly.

Mary Wilhite is a Mobile Marketing Specialist, also known as the Mobile Marketing Queen. Teaching small businesses, entrepreneurs, and internet marketers how to attract better customers with mobile marketing devices. Get more of her mobile marketing tips, tricks, and strategies today. Just click here http://marywilhiteblog.com/

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Internet Marketing Assistance for Small Businesses - 3 Winning Tactics

The internet has changed how we do business in many ways. Before its introduction, people use what we now call the conventional forms of advertising. These include TV and radio advertisements, as well as billboards, streamers and magazine inserts. All these are known to be effective ways of reaching out to people in order to let them know of a product or service. As effective as they are though, they come with an extremely high cost. To run a single ad on TV will cost a few hundred dollars, and to make sure that it reaches many people, you need to run it several times a day. The huge price tag causes small business owners to hesitate whenever they plan to advertise their services. Internet marketing assistance for small businesses take away this cost and allow entrepreneurs to reach out to billions of people worldwide. When harnessed properly, it may even come up with a compilation of leads that provide businesses with contact information of possible client.

Here are 3 great tools to use when employing internet marketing assistance for small businesses:

1) Social Networking Sites - Out of many social networking sites, the best example for this is Facebook. The concept here is simple: a banner advertisement of your business is placed on the site. Among the millions of people who visit the site each day, some of them will be those who are interested in your offers. When they see and click on your ad, your webpage will pop-up to provide them with information on your business.

2) Article Marketing - The internet has many websites that let you post information on different topics. You can start a blog of your own or hire someone else to create it for you. This blog will have articles related to the service you provide, and updated frequently. When handled properly, it will be placed as an option of the several search engines that work around the world, people will see the blog that leads to your website whenever they make a search related to the service you provide.

3) Video Marketing - You can upload videos that offer insight regarding your own business. You want to post videos that show how good you are at what you do. Distribute them online with links to your website. When these videos grab the attentions of viewers, they will be able to find your website from the link. This is where prospects can reach you for your service and product or leave their contact to receive information from you.

As effective as conventional marketing is, these items cannot match the permanence of internet marketing assistance for small businesses. When you post an article or video online, it's there forever, and it will always have the capability of snagging someone's attention. Unlike a full spread newspaper ad, which is printed on paper for one day, but will cost another few thousand dollars to have it print again the next day. With the permanence of internet advertisements, why would you settle for what is more expensive?

You must learn more about Online Marketing and other top ways to develop Internet Marketing Assistance for Small Businesses to profit!

Joshua See is a successful Entrepreneur, Top Internet Marketer and Global Team Mentor who trains other to achieve Financial Freedom and Independence by creating wealth and prosperity online. For more information on the Top Internet Marketing Tactics for building a successful business, please visit http://www.biz3827.com/ and request your free "Special Report"!

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Global Networking - Your Door to Financial Success

Networking is one such opportunity today, which is subject to all. and can assure positive income. All it needs to be successful is a positive attitude and dedication. Global Networking came into existence, when a group of like-minded, talented and bright individuals came together to earn a fortune.

As per the Networking criteria, every person can be successful. The only thing, which is required, is to start helping others around. Networking needs team participation, where the best people from their ability, come together to help each other with information and thoughts. Global Networking does not involves selling or buying a product, neither it means hiring a team to work, nor it involves an investment in shares etc, but it is rather sharing the ability to achieve positive outcomes, and spread it across.

A general concern, which comes across, in many heads is the question regarding fees involved for networking. Well, the answer is, that a person who is willing to make fortune, needs to be associated with a Networking group, who will lead him, train him, send news and updates, make him attend seminars and events to learn earning, so all these will need some expenses. Global networking brings all these lifelong earning options, after polishing your marketing skills, for which you need to be a part of their network. After you have a sign in as a networking associate, you can connect up with others who are experts of making a fortune and being successful.

Global Networking is all about honoring your self esteem, freedom and resources. Networking concept was designed by renowned groups globally, who then carried it to the mass of all societies. The success answer was spread only within members of networking, who are willing to put their caliber in a course to gain more. Global Networking involves passing the message, information and secret of wealth to each other, so they all can earn and profit from each other knowledge and secrets.

Online networking has gained popularity as it does not require any complex plan to develop. MLM marketing, mass media marketing and DSA networking are all sorts of options you can choose as per your selection and skill. All of these are paths to success, but which one is best for you, can be decided by only you and your fortune by your caliber. So, always do some research and read testimonials, myths, facts, before opting for any of these. The reality is that even the richest man in this world wants to be richer, and everyone has this desire to prosper and be rich.

Global Networking is a proven success mantra, which needs a network to support the next network. More and more people are becoming eager to enroll as MLM, DSA, and other networking units, whosoever, can give them assurance to succeed without much effort. This is possible, but even if you work from home through these networking options, you have to give your 100% on dedication, to achieve your financial needs.

Join the Global Information Network and learn how to work from home and make money to achieve optimum health wealth and happiness.

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Best Affiliate Marketing Tips To Allow You To Earn A Good Income Online

Do you want to earn money with affiliate programs, but are not sure how to accomplish this goal. You need to learn the best affiliate marketing tips to make this goal real for you.

There are a lot of tips that you can learn about, but the following ones are the most important to use if you really want to earn an income with affiliate marketing.

One: Carefully select the affiliate programs to promote - You have to look through numerous affiliate programs and consider the niche that you want to be in before you chose to promote any program. It is important to carefully select the programs also so you can make sure you are promoting quality programs and not junk.

Two: Promote numerous programs to maximize the money you will earn - You want to start out when you are new to affiliate marketing only promoting one program until you are earning money with it. Then you want to promote multiple programs that are related and in the same niche to help you maximize the income you can earn.

Three: Learn all you can about each program you promote - Take time to learn about each program you promote because this will make it simple for you to market it effectively. It will also help you answer any questions your customers may have about it.

Four: Promote each program from one site and individually - It is a good idea to promote every site individually so you can earn money from every one, but you also want to put them on one website or blog.

This will make it simple for your customers to learn about all of the programs you promote so they can choose the one that will benefit them the most.

Five: Market every single day to build traffic to each program - It is vital that you spend time advertising every program and your website or blog where you have them all so you can build traffic to every one. This is going to take time and hard work, but it is the only way you will be able to build enough traffic to each one of them so you can earn money from each one.

These are the best affiliate marketing tips to use if you are serious about earning an income on the internet using affiliate programs. It will take time, hard work, learning something new every day and dedication from you to make this goal happen, but it is very possible for anyone that really wants to make this dream a reality for themselves.

William Hutchinson offers affiliate marketing help to people who are not making money. His affiliate marketing tips website contains ways to help you quickly make money for yourself. Click here now if you want to finally start making money! http://www.hutchesaffiliatemarketing.com/.

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Purchase Guaranteed Web Site Traffic, Then Fine Tune Your Ads

Every small online business around today has to watch the pennies. The problem is that they also need to drive traffic to their websites on a constant basis in order to drum up much needed business. The fact they can purchase guaranteed web site traffic makes the task a lot easier because at the end of the day, the only traffic that converts to sales will be visitors who land on a website and find what they are looking for.

Pay per Click (PPC) is a method that works well. An Internet marketer can purchase guaranteed web site traffic knowing that although they may be a small concern and as such have a small website, they do, however have a similar web presence as any larger business. Saving pennies is important but not when it comes to advertising your website.

If a website does not get the guaranteed traffic it needs on a constant basis, it stands a good chance of failing to bring in the people who will eventually spend money on it. Website traffic is the lifeblood of an online business and as such even if a website owner is on a tight budget, allowances must be made to ensure that necessary traffic is driven to the site all the time. The point being that this traffic needs to convert to those all-important sales, so the more traffic that lands on a website the more chance there is of making vital sales.

Targeted traffic is obviously the better option but guaranteed targeted traffic is the ultimate goal of any website owner who wants to run a successful online business. An Internet Marketer, who decides that the Pay per Click method of buying guaranteed traffic to their website will be a good technique to use, is absolutely right. Not only will it drive more visitors to their sites but they will also be able to tweak their websites according to how they analyse the data they gain from PPC. This can prove to be invaluable to the success of any online business.

If a high percentage of traffic that lands on the website converts to sales then obviously paying for web site traffic is a very positive form of marketing products and services that are being promoted on the website. This all sounds very easy but in fact paying for web site traffic is only a small step up the ladder to making it work as well as it can. An Internet marketer cannot get away from the fact that they need to know their niche market. They have to research how to write the best content by using reliable and useful keywords and make sure they stay within the limits that search engines like.

Content and keywords are the all important factor even if an Internet marketer buys web site traffic. Knowing what words people use when they are searching for products or services they are looking for, is only part of the whole process. If visitors are drawn to a website because the content they read as they are led to the site is interesting and informative, they will arrive on the website and find either a solution to their problem or something they want to purchase.

Translated this means traffic will convert to sales.

Developing a strategy that brings web site traffic on a constant basis means achieving the momentum needed to get the numbers of visitors that will count. Buying guaranteed web site traffic means increasing the hits on the site through search engines on a daily basis which improves the chances of these hits converting into sales every day.

Using the right keyword phrases cannot be emphasised enough to get the right targeted traffic needed. Every time a keyword phrase is searched for, a website owner will be charged when the links are used. Pay per Click works on this principal whereas other fast ways of driving traffic to a website involved billing for the amount of times an advert is shown, this is referred to as 'cost per thousand'.

Whichever method is used, to purchase guaranteed web site traffic is money well invested. It will show a good return in a relatively short space of time and the best part about it is that online marketers can fine tune their ads, which in brief means they can cut down their advertising costs as time goes by.

To learn more about internet web site traffic, including some stunning ideas and information on guaranteed targeted web site traffic; let us get you started with our free videos, packed with information that will catapult your web site to the top of the search engines. Visit our information packed, traffic-building mother load: http://trafficpowerhouse.com/

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Passive Income Opportunities Stare Us In The Face

According to the American Internal Revenue Service, there are three types of incomes:

1. Active Income. That which must be earned - You have to work for it.

2. Portfolio Income. Income from investments. Example, dividends. Many will regard Portfolio Income as passive. However, in the United States, it is not classified as such.

3. Passive Income - A dreamers dream! Examples of passive income are royalties from a book you published, rent money, dividends from a business you own, revenues from an old blog on the internet.

If you are a landlord, a musician, an author or investor, you may, at some point, be able to kick back and enjoy the fruits of your labor without putting in anything for that period. Well, I mean, if you are successful in your category.

But...if you were not born with a gold spoon in your mouth, you are tone-deaf, and you read books - not write them, how are you going to get to that easy street? Where is the passive income avenue?

You can invest in stocks and bonds...if you can find the money and afford the risk...

Online marketing is less of a gamble than investing in stocks. It only takes more hard work to get into. You can even start it without paying a dime, or at least, just for pizza money. Contrary to what many internet marketers tell you, it WILL cost you time and effort - A LOT! Work hard today, see the benefits down the road. If you are willing to throw your weight behind it, you may find a friend in Google. Search Engine Optimization is the key.

A blog you wrote in 2009 could still be delivering traffic to your website in 2011. Every time your traffic converts, you will receive passive income. The more internet marketing articles you create to generate traffic, the more passive income you will earn. If you continue investing time and effort, your income stream will keep growing. Each article will add a new income channel to your business. Years down the road, you could be sitting easy on the beach.

Maybe you have tried blogging before, but no one seems to read your articles. That is easy to fix. It means that there are things you do not know about SEO Keywords. I hope that some online marketing company did not take your money and leave you to blog in vain, all by yourself. If you are looking for an honest ethical online marketing affiliate program, make sure you choose one that will teach you the business. This guideline can never be overstated!

You have a right to dream big, and you have a right to achieve. Yes, it is possible to succeed and make money online. Just be willing to work hard enough. The rewards are very great. You could be caught up in that rapture too - Passive income that just keeps coming, even when you did not go to work.

Peace my friend. Happy hunting online!

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Five Tips for Making Money Online on a Micro Job Site

Micro job sites are increasing in popularity and for very good reasons. Firstly, it enables virtually anyone to make some very good income by offering their skills on a casual basis. You can work whenever you want, doing what you enjoy and get paid well for it. On the other hand, if you are a business owner or someone who needs a specific job done, you get a great piece of work for a much lower price. And for both buyer and seller the work can be completed quickly and efficiently.

However, many people struggle to get many (if any) job assignments from the micro sites they list on. Here are five things yo can do to maximize your sales and income:
Offer jobs that are in demand. Think about what you can do that a large number of people would want. They may well be things that other people might find to be monotonous or too specialized. It isn't much use to offer something which hardly anyone would want, yet there are many sellers who make this mistake.
Price it right. Look at what others are selling similar services for. You don't need to be the cheapest, but you do need to be competitive.
Create a great profile. Talk a bit about yourself and why you are listing jobs for sale. Above all you want to communicate your professionalism and your passion for providing a great service. Buyers want to know you will be reliable and do a great job.
Go the extra mile for the first few jobs you do so that you get great reviews. Many buyers will make their decision on who to hire by looking at reviews. If you can stand out as being an exceptional worker you have a much better chance of being selected.
List your jobs on multiple sites. Buyers are looking on many sites for jobs to be done. If you are listed on a few good micro job sites you increase your chances of picking up jobs. You don't need to be on dozens of sites, but five or six is a good number. Also select at least a couple of sites that are quite new. There will be fewer people competing with you.

Offering your services on micro job sites is a great way to make some additional money online. You might even find it can turn into a fulltime income. Following the tips above can help increase your chances of success.

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3 Tricks For Easy Amazon Profits

Absolutely anyone can list a product for sale on the Amazon website, but not everyone is successful in finding out what they should sell on Amazon for a profit. There is a big difference between making a few pence of profit on each listing, and making enough to continue to sell online for a living. Fortunately there are a few tricks of the trade that can help you on your way to success!

Trick one - Know your market area

Let's say you're wandering through your local charity shop and spot an old record for only a few pounds. Great! It could be a collectible! You snap it up instantly and race home to Amazon to list this for sale. Only to discover that no one really wants that record after all and you've just wasted your money.

Select a market area that you know something about, at least initially. This will make you aware of when to snap up a great deal to make a profit, and when to leave well alone.

Trick two - Study your market area

Alright, you already have some knowledge about the area in which you are going to sell, maybe even a lot of knowledge! Despite that you will still need to take the time to study what's already out and about in the marketplace for people to buy, and how much those existing products sell for. Before purchasing any stock, spend some time on the Amazon website looking around the appropriate categories. It is important to remember that if no one at all is selling what you are offering, there may be a gap in the market but there could just as easily be no market in the gap! Supplement your study with a look around eBay and other websites to make sure that what you want to sell will actually disappear from your virtual shelves.

Trick three - Set a minimum profit level

When working out what you should sell on Amazon for profit it is important to calculate exactly how much profit you can actually make on each sale. Let's say you want to sell DVDs, but from your research you have realised that you can only make £1 of profit from each sale. How many DVDs would you need to sell each day to make a viable income stream? 10? Hardly. 100? Maybe.

But what if you could get your hands on some high quality cookware that you could sell for 5 pounds profit a time! Suddenly you only need to sell 20 units to make the same amount of profit each and every day. Setting a 5 pounds profit limit, as an example, could reduce your workload, providing you with more chance to research additional items to expand your buying and selling business.

Learning what to sell on Amazon for profit is not an exact science. It will take time to research your market and to practice selling a range of goods before you start to get to grips with this concept. But don't give up! With just a bit of effort you could soon find yourself in a place where every item you have for sale is delivering you a significant profit

Amanda O'Brien is a successful online seller, eBay and Amazon expert and skilled product sourcer. She is also the author of many best-selling home study courses. Want to learn more about starting an eBay or other online business or simply want to learn the secrets and improve your sales? Claim your free eBay Selling Secrets Report and get free information here: Powerseller Pod.

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Tripadvisors of the World: The Creator and Executioner of the Hotel Industry Online

Many websites on the internet provide travelers the option of finding more about a destination they want to travel to. In many cases, this information is in the form of a review. Statistically speaking, these reviews may not motivate or deter domestic travelers as much as it would international travelers. And with the diversity of the online space, there are many new review websites that are coming up to give travelers a complete view of any destination they are planning to travel to.

These websites have also slowly evolved with time. Today, a destination review website not only reviews the place but also the various accommodation options that they may have there. Websites like Tripadvisor provide a complete 360 degree review of almost all tourist destinations in the world. These websites can make or break the reputation of a place. The review contains ratings and a comparative analysis with all major hotels and restaurants there. This goes a long way to affect the reputation of a hospitality provider.

Tourists come from all over the world to the different tourist destinations in the world and they look up their staying options online before they travel normally. The experience available online is so complete at times that it seems pointless to look anywhere else for a review for a destination. So whatever be written on these online review websites, most of the time it all that the traveler would refer to.

The reputation of a hotel online is only as good as the service they provide. One slip up by them could lead to a review on an important traveler website that could become a black mark on the reputation of the hotel. With more than 60 percent of international travelers preferring Online Travel Agents (OTAs), the online review of a hotel or a service provider can have a serious influence on the traveler's destination and accommodation preference.

Overall, the reputation of a hotel online can be played with very easily with the mass range of online users now. The opinion leaders of the travel market can have a strong bearing how one perceives a particular hotel or brand. For many of us, it is convenient to follow these websites and trust them before stepping on a land that is unknown to them. Thanks to the experts that Hotels can now opt for hotel marketing services like Hotel SEO, social media for hotels and many more such digital marketing offerings.

The online opinion acts as their guide and they would trust it more than the agents in the foreign country. Hence it is important to advocate one's image online in a positive light before the opinion of a leading website tarnishes that reputation.

Deepa is a professional online marketing adviser at Internet Moguls, one of the leading PPC Company with a happy client portfolio of over 500 clients related to the field of hotel internet marketing, hospitality, travel and many other sectors.

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Marketing and PR Online in Web 2.0 Style!

"All Web 2.0 (Social Media/Network Platforms) are equal, but some Web 2.0 are more equal than others." - adapted from the book Animal Farm. With so many of them to choose from, the decision of which ones to use can be overwhelming. But this isn't an inconceivable task - providing that we have clearly defined the real purposes of using Social Media as it relates to our businesses and meeting our goals. Only then, should we even think about implementing any kind of Web 2.0 applications - just to avoid wasting our time, so to speak. Having said that, the task that now remains is to identify the most appropriate and effective Web 2.0 applications to our PR strategy. The choices are endless and so Marketers and Public relations professionals should remain informed about all available options.

Web 2.0 applications can easily be categorized according to how they are used - their functions per se. Currently, there are several such applications which may be either business oriented (B2B) while other categories are more suited for customers (C2C) and the regular layman: companies will benefit greatly from knowing these differences in order to maximize their online marketing and public relations efforts.

Business to Business (B2B) Applications

These are efficient when businesses desire to collaborate and share confidential information among themselves. Applications such as Salesforce, Microsoft Sharepoint, Microsoft Dynamics, Sugar CMP among many others would be ideal in this regard. Interestingly, there are also those web 2.0 platforms (Internal Business Web 2.0) that are used exclusively for internal communication among employees within an organization.

Business to Client (B2C) Applications

Essentially the title of this speaks for itself. Such platforms enhance the way a business will relate to its consumers in a more direct and interactive manner. Currently, platforms such as Blogging Apps, Wiki sites, Facebook, LinkedIn, or topic forums, allow plenty of latitude in this regard. Although less popular, there are many more Web 2.0 Apps such as SocialWok, Chatter, CloudContacts, pbwiki, pingg and a myriad of others.

Client to Business (C2B) Applications

This can be considered as the opposite model to the B2C model. In the B2C concept, it is the business that provides goods and services while the consumers who have created the demand, utilizes these products. C2B allows the client to offer products and services to businesses as in the case of Google AdSense. Affiliation platforms and programs offered by sites such as ClickBank, Commission Junction or even Amazon are also varieties of this model. Platforms which offer online surveys such as Survey Scout, Opinio, Survey Monkey are also classic examples of C2B Web 2.0 Applications along with Open Source developers for example as in the case with Linux.

Client to Client (C2C) Applications

These are undoubtedly the most common forms of Web 2.0 platforms there. Of course with so many of them on the market, some will be more popular than others. Essentially, they allow direct interaction and social networking online among persons on a massive scale. Again blogging platforms, Wiki websites and forums find themselves within this category. C2C Web 2.0 platforms also allow persons to indulge in multimedia and document sharing among themselves as in the case with Podcasting, YouTube, Flickr, Google Docs and ShareSlide.

When implemented into PR and marketing strategies the appropriate Web 2.0 or Social Network platforms will enhance the online experience of your business thereby increasing revenues. Public relations professionals and Marketers should therefore craft their efforts around using these media efficiently.

Shelly-Ann Roper is an avid Marketing and PR Consultant, primarily in the area of Network Marketing for small businesses online. More articles from her are available at her blogspot: http://onlinepr101.blogspot.com/.

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Digital Publishing Strategy Stages for Illustrated Non Fiction Titles

These stages can be run in parallel and obviously the priority/cost of conversion between front and back list and individual titles should be considered.

Basic conversion of existing titles to digital
Ensuring you have digital rights for all of the text, photos, illustrations, maps etc.Conversion of your PDF/InDesign/Quark print files to ePub,.mobi etc.Uploading and distribution of digital titles to the numerous online eCommerce websites.Marketing the digital versions of the book.

Content digitisation and workflows
Conversion of your content to a simpler way of storing and accessing it such as an XML database.Changing your workflows so the content databases can be edited and products created directly from them.

Maximising the value of your content i.e. getting your content out to more people and in more formats.
Re-packaging your content involving re-designing products to suite digital devices.Licensing and providing access to your content for other uses.Using your content in marketing to help create and keep communities interested in your products.Build or create links into online communities where your content can be marketed. As you gain access to online communities interested in particular subject areas this can then help influence your publishing program.

The Implementation of your Digital Product Strategy

There are various different stages that you should assess when looking at your digital strategy.

Research the general market and your market

The first thing you need to do is look at the following:
Market - what's out there already, how is it being sold, what price point, numbers etc etcInnovative ideas - these are often in different products, but look at what's moving forward in your subject areas.Your market - assess what your target market is, how they buy/download, what technology they use etc.This will give a great overview of what areas to assess within the strategy development.

Mature your ideas

Firstly look at the ideas you have already for your titles. You, as the publishers of the books know the titles the best and often have a great grasp for what their readers will enjoy, and thus buy. Often it's a lack of confidence to go forward with these ideas or not knowing how to complete the ideas is where the sticking point is. However if you're creating your digital strategy in-house, actually getting something written down can really help you move forward and stop just talking about it.

What are your long term and short term aims?

You need to have a clear understanding of what you'd like to do, where you'd like to start and generally the speed / direction of where you'd like to go with digital products. Then you can start working out what they're going to be and when you need to develop them.

Define a product strategy / Action Plan

Once key decisions have been made about the best way forward for your digital products, you should develop a strategy, this could include:
A written document detailing a product strategy that you can move forward with within your timeframe / budget. This will overview the type of products (technologies - i.e. Kindle, ePub, apps etc), the content of potential products and distribution lines etc. This could be created in something as simple as excel for each of the titles and the product types you intend to create.A digital product schedule to help you understand the long term and short term priorities.Detailed product walkthroughs, technical documentation etc to enable you to send to our external development company for the different types of digital products you have decided to create.

Linking in with website / marketing

Once you have your digital product strategy in place don't just leave it there, careful consideration needs to be made for distribution and marketing. Look at how to use your website and marketing activities to best promote your digital products.

We are entirely focused on delivering a range of digital services to publishing companies and authors. We're great at creating effective social media campaigns, but we also like to think we're pretty good at digital product development, web design and other online marketing activities too.

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