When someone decides to become a fan of a business on Facebook, that person wants to establish a one-on-one relationship or correspondence with that business. He or she may eventually decide to buy something, but the main purpose of connecting with the business is to engage in dialog.
So does this mean that you should avoid direct sells on Facebook; not necessarily. But you want to avoid doing hard sells all the time as this will be a counterproductive way of marketing your brand. Fans will unsubscribe and ignore your page if you do nothing but hard sells. You must engage your fans in a meaningful way with quality status updates, promotions and so on.
Hard sells are only successful if the customer already has a great deal of trust in business they are dealing with. If you have a new business and are representing an unknown brand, you will have to work hard to build trust before people will visit the point of purchase pages.
When you first begin marketing your brand on Facebook, you may feel that social network marketing is more difficult than conventional online marketing because you must create engaging quality content each and every time. If you can regularly engage your fans on Facebook, your brand and business will become so popular to people that they will not even consider taking their business to another company when they need a product or service similar to yours.
Fans will respond with the utmost loyalty when they feel that they are valued by a business. The will truly become fans and will being to market your brand for you by word-of-mouth. However, when you are just getting started, you may wonder how to go about getting fans in the first place. The best way to get fans is to use your own person network of friends, family and business contacts.
Post your Page's link on your Wall and invite all of your personal contacts to visit your Page and become fans by hitting the "Like" button. Encourage your contacts to respond to status updates and posts so that the contacts of your contacts will be able to see it on their News Feeds. Word-of-mouth is a great way to grow your Facebook presence.
If you have an email list, you should send an invitation for you email contacts to visit your Facebook Page and subscribe to receive updates.
It is fun and easy to learn how to advertise free on Facebook! Facebook can help you generate traffic to your site seemingly over night!
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